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Bespoke Workshops & Tailored Training

Belfast Academy of Marketing (BAM) offers a range of bespoke marketing workshops developed in partnership with marketing experts and leading practitioners. Our workshops are reviewed and updated regularly to ensure they are current and relevant. We also design and deliver tailored workshops for in-house training. Tell us what you would like, we would be delighted to put a proposal together for you. 

Get Ready to Bounce Back

If you are self-employed in the Hair & Beauty industry and want to learn more about growing your business and getting your taxes right... then sign up for this training course.

SEO Workshop

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Discover practical, difference-making ‘do-ables’ and ‘tricks of the trade’ that you can implement straight away in your businesses to improve online visibility and gain them the competitive edge.

Digital Marketing Planning Workshop

Digital marketing planning workshop
 Our one-day Digital Marketing Planning masterclass will help you develop a digital marketing plan that will deliver against clearly defined marketing objectives in a structured and measurable way.

Copywriting Skills Workshop

Our one-day masterclass will help you learn copywriting techniques to help you craft copy that catches and captivates your audience’s attention.     Next workshop: 13 October 2020

Marketing Effectiveness Workshop

Marketing Effectiveness
Our one-day Marketing Effectiveness masterclass shows marketers how to balance brand building and sales activation activities across different media, categories and brands for the best results for their business.

Content Marketing Workshop

Content Marketing Workshop
The term ‘content marketing’ has been around for some time now but it only properly started to catch fire at the beginning of 2012 and has continued to grow every year since. But what exactly is it and how can it help your business attract and retain customers?     Next workshop: 11 December 2020

Social Media Marketing Workshop

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Used properly, social media can build awareness, drive sales, even help your business get found online. But it has to be the right social media for your business, it has to be used in the right way... and you need to know how to know that it’s working as hard for you as it possibly can.  Our one-day masterclass will help you get the most out of it!      Next workshop: 20 November 2020

Individual Delegate


Corporate Training

Looking for a comprehensive solution to develop your marketing or sales teams? Our experienced associates can help you build the most appropriate and cost-effective learning and development solution to fit your needs.

Individual Training

We offer marketing, sales and business courses to help you develop the latest practical skills and thinking, whether you’re a beginner or already a senior manager.

Team Training

All of our courses can be tailored and delivered to your team of people, creating a programme from scratch or tailoring one to your exact needs.

Flexible Learning

Our learning options range from short courses and tailored training through to intensive qualification programmes – whichever best suits your needs.