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Why You Need To Study For the CIM Diplomas in Professional Marketing!!

Written by Thomas Doran ACIM, Author of Graduates What You Need to Know (2020) & Belfast Academy of Marketing Alumni

I honestly couldn’t recommend studying the CIM Diplomas in Professional Marketing more! When I was beginning my studies I was working as a fulltime compliance professional for one of the world’s largest banks specialising in commodities markets. After completing my first Diploma in Digital Marketing I found myself sitting in front of the CEO of the 3rd largest agricultural trading companies and no.1 provider of cocoa on the planet. An amazing experience that led me to moving my life to London and travelling internationally for business at the age of 24. I completed the remainder of my modules whilst juggling the chaos of the trading floor as the European Compliance Manager, travelling across the globe, marketing my small family business (www.leitrimhillbeandbreakfast.com) and flying home every few weeks to give my uncle a hand on his beef farm. 

It wasn’t easy but I was able to balance my studies by sacrificing a few hours after work every second day and studying at the weekends (when I wasn’t catching a flight or chasing after cows in the Mourne Mountains, Co.Down). I couldn’t have done any of this without the help and support of my family and of course Belfast Academy of Marketing (BAM). My tutors where unbelievably patient and even allowed me to push the boundaries with my thinking at times. 

Having not come from a marketing background I found my classmates supportive and communicative when I had silly questions to ask, which really made me feel at ease. It was simply amazing the day I received the news that I had won the award for best performing Student in all of Ireland in both my individual diplomas and over all modules. The Award ceremony night will stay with me forever as during that time my mother had been diagnosed with cancer and was becoming progressively unwell, it was her last big night out before receiving treatment. 

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The marketing community and CIM where so unbelievably supportive and I can’t thank them enough for the respect and dignity that they showed my family at the award night in the Titanic Museum Belfast. Thankfully I am able to say that my mum is now fully recovered and hoping to reopen her business post-lockdown.

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The benefit of having the CIM Diplomas in Professional Marketing is second to none. If anyone is contemplating doing it and doesn’t have a marketing background I would strongly suggest you simply go for it!! It’s a steep learning curve but you will never look at the world in the same light again. I use the skills and academic information that I have learned from my modules every-day. It has made me a more strategic thinker and has accelerated my career. I now work for one of the world’s largest tech companies as a Senior Program Manager responsible for the Global Compliance & Ethics Program. Whilst having a legal background is essential to my job, knowing how to write cohesive communications strategies that create impact through engagement is something I never would have learned at Law School. 

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After attaining the CIM diplomas I had a renewed sense of confidence in myself and was inspired to give back, and during Covid-19  I released my first book early to help reduce stress and anxiety for final year university students trapped in isolation.  

Graduates What You Need To Know – The Guide to Accelerated Career Progression


The guide is specifically designed to be read in less than 2 hours and is a step by step guide to reduce post-graduation stress and anxiety for those who simply don’t know what to do next after graduation. The book has been endorsed by high ranking members of the FSB (Federation of Small Business) and even a Co-Chair of the world’s largest youth organisation. 

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