Every business-owner wants – needs – their business to be found easily online when potential customers are searching for the products or services they offer. If they can’t be found, then the sale is sure to go elsewhere.
This masterclass will arm delegates with practical, difference-making ‘do-ables’ and ‘tricks of the trade’ that they can implement straight away in their own businesses to improve their online visibility and give them the competitive edge.
WHO IS IT FOR?
Anyone keen to keep their business ahead of the competition.
Anyone frustrated at not ranking as highly as they could.
Anyone keen to brush up on their digital marketing skills.
WHAT WILL YOU LEARN?
- The main factors involved in local SEO.
- Website SEO (including, content optimisation, meta optimisation, the importance of links).
- The importance of social media in SEO (including, optimising social channels and the value of ‘social signals’).