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Resource Management Award


The CIM Diploma is a Level 6 qualification that’s ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing skills.

Read more below…

What will I learn?

  • How to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives
  • How to deploy a full range of resources to optimise marketing results in an efficient and effective manner
  • Gain the knowledge and skills to manage finances which are essential to ensuring a return on the marketing investment

This module comprises three units: 

  • Managing People 

Develop and manage the marketing team (20%)

Know how to improve marketing performance through people (20%)

  • Marketing Resources 

Assess the effectiveness of the current resource mix (15%)

Develop plans to improve marketing performance through an optimised resource mix (15%)

  • Marketing Financials 

Apply appropriate techniques to manage the marketing budget (15%)

Define ways of monitoring, evaluating and reporting the financial performance of marketing (15%)

You will be assessed by online examination which our expert tutors can help you prepare for.


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