What will I learn?
- How to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives
- How to deploy a full range of resources to optimise marketing results in an efficient and effective manner
- Gain the knowledge and skills to manage finances which are essential to ensuring a return on the marketing investment
This module comprises three units:
- Managing People
Develop and manage the marketing team (20%)
Know how to improve marketing performance through people (20%)
- Marketing Resources
Assess the effectiveness of the current resource mix (15%)
Develop plans to improve marketing performance through an optimised resource mix (15%)
- Marketing Financials
Apply appropriate techniques to manage the marketing budget (15%)
Define ways of monitoring, evaluating and reporting the financial performance of marketing (15%)
You will be assessed by online examination which our expert tutors can help you prepare for.