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Planning Campaigns Award


If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.

What will I learn?

  • You will gain the knowledge and skills to plan and implement successful campaigns
  • The campaign planning process
  • How to analyse your organisations current position within the campaign planning process
  • How to set campaign objectives, implement a campaign 
  • How to  measure and evaluate the effectiveness of your campaign

This module comprises three units: 

  • Campaign Process 
  • Planning Campaigns in Action 
  • Campaign Success 

This module is assessed by assignment that our expert tutor will guide you through.


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