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Marketing & Digital Strategy Award


The CIM Diploma is a Level 6 qualification that’s ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing skills.

What will I learn?

  • You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making
  • apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.
  • how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives. 

This module comprises three units: 

  • The marketing concept
  • Analysis & Insight
  • Marketing Mix

You will be assessed by online examination which our expert tutors can help you prepare for.


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