What will I learn?
- You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making
- apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.
- how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
This module comprises three units:
- The marketing concept
- Analysis & Insight
- Marketing Mix
You will be assessed by online examination which our expert tutors can help you prepare for.