Level 6 Diploma in Professional Marketing

£1,800.00

This CIM Diploma is a Level 6 qualification that’s ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing skills.

Marketing & Digital Strategy award:

What will I learn?

  • You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making
  • apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.
  • how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives. 

This module comprises three units: 

  • The marketing concept
  • Analysis & Insight
  • Marketing Mix

You will be assessed by online examination which our expert tutors can help you prepare for.

Innovation in Marketing award:

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. 

What will I learn?

  • Gain an in-depth understanding of the strategic implications of developments in the digital environment
  • Understand the impacts of changes within the digital environment
  • Integrate and optimise digital marketing activities
  • Identify and develop strategic responses to changes 
  • Ensure these responses are measured to prove your success

This award comprises the following 3 units: 

  • Digital Insights
  • Digital Optimisation
  • Digital Analytics, Monitoring & Measurement 

This unit is assessed via assignment and our expert tutors will guide you through this.

Digital Customer Experience award:

What will I learn?

  • Gain insights into the digital customer experience
  • How to adapt to the changing marketing to fulfil your customers’ needs
  • Knowledge and skills to meet objectives by selecting the appropriate channels to market
  • How to ensure you provide the desired customer experience
  • Understanding of the customer’s journey and comply with relevant legislation & regulation. 

This module comprises three units: 

  • Channel Selection and Customer Insights
  • Managing Channels
  • Digital Customer Experience 

You will be assessed by online examination which our expert tutors can help you prepare for.

Managing Brands award:

What will I learn?

  • How to take a strategic approach to branding at a product/service level
  • How to ensure consistency with your corporate brand and a positive reputational impact
  • Skills to establish and position brand strategy
  • Manage the brand so it continues to deliver the brand promise
  • Ensure success of the brand through adequate resourcing
  • How to monitor and maintain the brand in the longer term

This module comprises three units: 

  • Brand Strategy
  • Brand Management
  • Brand Metrics

You will be assessed by online examination which our expert tutors can help you prepare for.

Resource Management award:

What will I learn?

  • How to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives
  • How to deploy a full range of resources to optimise marketing results in an efficient and effective manner
  • Gain the knowledge and skills to manage finances which are essential to ensuring a return on the marketing investment

This module comprises three units: 

  • Managing People
  • Marketing Resources
  • Marketing Financials

You will be assessed by online examination which our expert tutors can help you prepare for.

 

Related Courses