For many organisations, adopting digital marketing has involved transforming aspects of their practice and application.
What will I learn?
- Gain an in-depth understanding of the strategic implications of developments in the digital environment
- Understand the impacts of changes within the digital environment
- Integrate and optimise digital marketing activities
- Identify and develop strategic responses to changes
- Ensure these responses are measured to prove your success
This award comprises the following 3 units:
- Digital Insights
- Digital Optimisation
- Digital Analytics, Monitoring & Measurement
This unit is assessed via assignment and our expert tutors will guide you through this.