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How to Write Engaging Content


This resource is all about building your confidence in content marketing; empowering businesses with tried and tested tools and techniques that make a real commercial difference.


Next Workshop 18th November 10 am – 12 pm

A business’s website has a number of jobs to do: not least of these is to attract potential customers through well optimised content that gets them found in search… However, equally important is keeping them there when they do visit!

  • Copywriting for online techniques (the foundations, the nuts and bolts).
  • The importance of spelling, grammar and punctuation in protecting credibility and reputation (including ‘quality control’ techniques).
  • Using personality and tone of voice (with examples).
  • Audience research (why it’s important and some tools to use).
  • Improving readability and navigability (creating a better user experience).
  • Metrics and measurement
  • Take-aways (a round-up of do-ables).

This workshop will be delivered online via Zoom. Next workshop is on 18th November @ 10 am – 12 pm

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