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Digital Optimisation Award


The CIM Diploma is a Level 6 qualification that’s ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing skills.

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. 

What will I learn?

  • Gain an in-depth understanding of the strategic implications of developments in the digital environment
  • Understand the impacts of changes within the digital environment
  • Integrate and optimise digital marketing activities
  • Identify and develop strategic responses to changes 
  • Ensure these responses are measured to prove your success

This award comprises the following 3 units: 

  • Digital Insights
  • Digital Optimisation
  • Digital Analytics, Monitoring & Measurement 

This unit is assessed via assignment and our expert tutors will guide you through this.


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