What will I learn?
- Gain insights into the digital customer experience
- How to adapt to the changing marketing to fulfil your customers’ needs
- Knowledge and skills to meet objectives by selecting the appropriate channels to market
- How to ensure you provide the desired customer experience
- Understanding of the customer’s journey and comply with relevant legislation & regulation.
This module comprises three units:
- Channel Selection and Customer Insights
- Managing Channels
- Digital Customer Experience
You will be assessed by online examination which our expert tutors can help you prepare for.