Customer Insights Award


If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.

What will I learn?

  • An understanding of a modern-day customers complex needs and wants
  • What behaviours you would expect of a typical consumer and how they set expectations
  • How to find out more about their needs to allow you to map the customer journey
  • How to improve a customers’ experience or journey based on the insights you have gathered about them

This module comprises three units: 

  • Fundamentals of Customer Behaviour
  • Customer Experience
  • Measuring & Monitoring

You will be assessed by online examination whic

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