Everyone knows what poor copy looks like, but how do you make sure your own online and off-line copy content is compelling, effective and presents your organisation in the best possible way?
Our one-day masterclass will help you learn copywriting techniques to help you craft copy that catches and captivates your audience’s attention.
WHO IS IT FOR?
- Anyone who writes copy for print
- Anyone who writes content for websites, blogs, email or social media
- Anyone wishing to improve their copywriting skills!
WHAT WILL YOU LEARN?
- Overview of what copywriting is and where it’s used.
- Examples of good and bad copy.
- Best practice tips and guidance for online and off- line copywriting.
- The importance of grammar, punctuation and tone of voice.
- Tips on optimising online content for search.
- Quick wins to improve your copy when you get back to the office
