Marketing & Digital Strategy award:
What will I learn?
- You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making
- apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.
- how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
This module comprises three units:
- The marketing concept
- Analysis & Insight
- Marketing Mix
You will be assessed by online examination which our expert tutors can help you prepare for.
Digital Optimisation award:
For many organisations, adopting digital marketing has involved transforming aspects of their practice and application.
What will I learn?
- Gain an in-depth understanding of the strategic implications of developments in the digital environment
- Understand the impacts of changes within the digital environment
- Integrate and optimise digital marketing activities
- Identify and develop strategic responses to changes
- Ensure these responses are measured to prove your success
This award comprises the following 3 units:
- Digital Insights
- Digital Optimisation
- Digital Analytics, Monitoring & Measurement
This unit is assessed via assignment and our expert tutors will guide you through this.
Digital Customer Experience award:
What will I learn?
- Gain insights into the digital customer experience
- How to adapt to the changing marketing to fulfil your customers’ needs
- Knowledge and skills to meet objectives by selecting the appropriate channels to market
- How to ensure you provide the desired customer experience
- Understanding of the customer’s journey and comply with relevant legislation & regulation.
This module comprises three units:
- Channel Selection and Customer Insights
- Managing Channels
- Digital Customer Experience
You will be assessed by online examination which our expert tutors can help you prepare for.
