Marketing Principles award:
What will I learn?
- The role of marketing and what part it plays in an organisation
- Why do consumers behave the way they do?
- The marketing environment and how to identify the key components
- Identify how to collect information about the marketing environment
- The elements and concepts of the marketing mix
- How to apply the marketing mix in appropriate situations
This module comprises three units:
- Discovering marketing
- The Marketing Environment
- The Marketing Mix
You will be assessed by online examination which our expert tutors can help you prepare for.
Communications in Practice award:
What will I learn?
- You will gain the knowledge and skills to plan and implement successful campaigns
- The campaign planning process
- How to analyse your organisations current position within the campaign planning process
- How to set campaign objectives, implement a campaign
- How to measure and evaluate the effectiveness of your campaign
This module comprises three units:
- Campaign Process
- Planning Campaigns in Action
- Campaign Success
This module is assessed by assignment that our expert tutor will guide you through.
