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CIM Foundation Certificate in Professional Marketing (Non-Digital)


A CIM qualification at Level 3 provides you with the essential skills needed to enter the marketing industry and be able to perform professionally in a support level role within the workplace.

Marketing Principles award:

What will I learn?

  • The role of marketing and what part it plays in an organisation
  • Why do consumers behave the way they do?
  • The marketing environment and how to identify the key components
  • Identify how to collect information about the marketing environment
  • The elements and concepts of the marketing mix
  • How to apply the marketing mix in appropriate situations

This module comprises three units: 

  • Discovering marketing
  • The Marketing Environment
  • The Marketing Mix

You will be assessed by online examination which our expert tutors can help you prepare for.

Communications in Practice award:

What will I learn?

  • You will gain the knowledge and skills to plan and implement successful campaigns
  • The campaign planning process
  • How to analyse your organisations current position within the campaign planning process
  • How to set campaign objectives, implement a campaign 
  • How to  measure and evaluate the effectiveness of your campaign

This module comprises three units: 

  • Campaign Process 
  • Planning Campaigns in Action 
  • Campaign Success 

This module is assessed by assignment that our expert tutor will guide you through.

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