CIM Foundation Certificate in Professional Digital Marketing

£800.00

A CIM qualification at Level 3 provides you with the essential skills needed to enter the marketing industry and be able to perform professionally in a support level role within the workplace.

Marketing Principles award:

What will I learn?

  • The role of marketing and what part it plays in an organisation
  • Why do consumers behave the way they do?
  • The marketing environment and how to identify the key components
  • Identify how to collect information about the marketing environment
  • The elements and concepts of the marketing mix
  • How to apply the marketing mix in appropriate situations

This module comprises three units: 

  • Discovering marketing
  • The Marketing Environment
  • The Marketing Mix

You will be assessed by online examination which our expert tutors can help you prepare for.

Digital Fundamentals award:

What will I learn?

  • The basis of digital marketing
  • How digital technology has impacted on marketing
  • How digital technology effects customers & their decisions
  • What digital marketing tools are available
  • How to best use digital marketing tools and develop digital marketing content
  • How to create a digital communications campaign and measure it’s effectiveness

This module comprises three units: 

  • Fundamentals of Digital Marketing
  • Digital Marketing Tools
  • Developing Digital Communications Campaigns

You will be assessed by assignment which our expert tutors can guide you through.

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