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CIM Certificate in Professional Marketing (Non-Digital)

£1,500.00

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.

Applied Marketing award:

What will I learn?

  • The role of marketing in the organisation and the 
  • key concepts that underpin the activities of the marketer. 
  • You will delve into the marketing environment and explore customer behaviour in the digital age
  • How to conduct market research
  • The marketing planning process – what is the marketing mix and how to aid marketing effectiveness with a considered models

This module comprises three units: 

  • The marketing concept
  • Analysis & Insight
  • Marketing Mix

You will be assessed by online examination which our expert tutors can help you prepare for.

Planning Campaigns award:

What will I learn?

  • You will gain the knowledge and skills to plan and implement successful campaigns
  • The campaign planning process
  • How to analyse your organisations current position within the campaign planning process
  • How to set campaign objectives, implement a campaign 
  • How to  measure and evaluate the effectiveness of your campaign

This module comprises three units: 

  • Campaign Process 
  • Planning Campaigns in Action 
  • Campaign Success 

This module is assessed by assignment that our expert tutor will guide you through.

Customer Insights award:

What will I learn?

  • An understanding of a modern-day customers complex needs and wants
  • What behaviours you would expect of a typical consumer and how they set expectations
  • How to find out more about their needs to allow you to map the customer journey
  • How to improve a customers’ experience or journey based on the insights you have gathered about them

This module comprises three units: 

  • Fundamentals of Customer Behaviour
  • Customer Experience
  • Measuring & Monitoring

You will be assessed by online examination which our expert tutors can help you prepare for.

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