Applied Marketing award:
What will I learn?
- The role of marketing in the organisation and the
- key concepts that underpin the activities of the marketer.
- You will delve into the marketing environment and explore customer behaviour in the digital age
- How to conduct market research
- The marketing planning process – what is the marketing mix and how to aid marketing effectiveness with a considered models
This module comprises three units:
- The marketing concept
- Analysis & Insight
- Marketing Mix
You will be assessed by online examination which our expert tutors can help you prepare for.
Planning Campaigns award:
What will I learn?
- You will gain the knowledge and skills to plan and implement successful campaigns
- The campaign planning process
- How to analyse your organisations current position within the campaign planning process
- How to set campaign objectives, implement a campaign
- How to measure and evaluate the effectiveness of your campaign
This module comprises three units:
- Campaign Process
- Planning Campaigns in Action
- Campaign Success
This module is assessed by assignment that our expert tutor will guide you through.
Customer Insights award:
What will I learn?
- An understanding of a modern-day customers complex needs and wants
- What behaviours you would expect of a typical consumer and how they set expectations
- How to find out more about their needs to allow you to map the customer journey
- How to improve a customers’ experience or journey based on the insights you have gathered about them
This module comprises three units:
- Fundamentals of Customer Behaviour
- Customer Experience
- Measuring & Monitoring
You will be assessed by online examination which our expert tutors can help you prepare for.
