CIM Certificate in Professional Marketing (Digital)

£1,500.00

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.

Applied Marketing award:

What will I learn?

  • The role of marketing in the organisation and the 
  • key concepts that underpin the activities of the marketer. 
  • You will delve into the marketing environment and explore customer behaviour in the digital age
  • How to conduct market research
  • The marketing planning process – what is the marketing mix and how to aid marketing effectiveness with a considered models

This module comprises three units: 

  • The marketing concept
  • Analysis & Insight
  • Marketing Mix

You will be assessed by online examination which our expert tutors can help you prepare for.

Planning Campaigns award:

What will I learn?

  • You will gain the knowledge and skills to plan and implement successful campaigns
  • The campaign planning process
  • How to analyse your organisations current position within the campaign planning process
  • How to set campaign objectives, implement a campaign 
  • How to  measure and evaluate the effectiveness of your campaign

This module comprises three units: 

  • Campaign Process 
  • Planning Campaigns in Action 
  • Campaign Success 

This module is assessed by assignment that our expert tutor will guide you through.

Digital Techniques award:

What will I learn?

  • Develop skills to improve your organisation’s effectiveness in the digital age.
  • Develop skills to improve marketing performance
  • Explore the digital environment and what challenges and opportunities there are 
  • How to use digital tools to improve your organisations effectiveness
  • A range of models and frameworks to support you in planning digital activities

This module comprises three units: 

  • Digital Techniques
  • Digital Enhancement
  • Digital Management

You will be assessed by online examination which our expert tutors can help you prepare for.

 

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