Applied Marketing Award


If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.

What will I learn?

  • The role of marketing in the organisation and the 
  • key concepts that underpin the activities of the marketer. 
  • You will delve into the marketing environment and explore customer behaviour in the digital age
  • How to conduct market research
  • The marketing planning process – what is the marketing mix and how to aid marketing effectiveness with a considered models

This module comprises three units: 

Unit 1: The Marketing Concept

  • Understand the contribution of marketing to the organisation (15%)
  • Know what influences customer behaviour across a range of contexts (15%)

Unit 2: Analysis and Insight

  • Understand the factors and trends in the marketing environment and how they affect marketing (15%)
  • Know a range of options for gathering relevant marketing information (15%)

Unit 3: Marketing Mix

  • Understand the application of the marketing mix within different marketing contexts (20%)
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%)

You will be assessed by online examination which our expert tutors can help you prepare for.


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