The first row is for desktop, and second row is for Tab and Mobile.
You can right click on this text and use Navigator for easy editing. This text message is hidden on all screens using Advanced/responsive tab on left.

Applied Marketing Award

£500.00

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.

What will I learn?

  • The role of marketing in the organisation and the 
  • key concepts that underpin the activities of the marketer. 
  • You will delve into the marketing environment and explore customer behaviour in the digital age
  • How to conduct market research
  • The marketing planning process – what is the marketing mix and how to aid marketing effectiveness with a considered models

This module comprises three units: 

Unit 1: The Marketing Concept

  • Understand the contribution of marketing to the organisation (15%)
  • Know what influences customer behaviour across a range of contexts (15%)

Unit 2: Analysis and Insight

  • Understand the factors and trends in the marketing environment and how they affect marketing (15%)
  • Know a range of options for gathering relevant marketing information (15%)

Unit 3: Marketing Mix

  • Understand the application of the marketing mix within different marketing contexts (20%)
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%)

You will be assessed by online examination which our expert tutors can help you prepare for.

 

Related Courses