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CIM Level 6 Diploma in Professional Marketing

For senior marketers and marketing managers responsible for managing the marketing function at an operational level this Level 6 qualification enhances your subject matter knowledge. If you have completed the Level 4 qualification then this will allow you to learn the topic at a deeper level and prepare you to graduate to a more senior position. 

 

The level 6 diploma is the qualification for your route to becoming a Chartered Marketer.

 

Find out more about CIM Class Dates here

Marketing & Digital Strategy award:

What will I Learn?

  • You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making
  • apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.
  • how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives. 

This module comprises three units: 

  • The marketing concept
  • Analysis & Insight
  • Marketing Mix

You will be assessed by assignment which our expert tutors can help you prepare for.

Level 6 Professional
“I think Kate was a fantastic tutor!! She really helped me understand the course and supported me when I was confused with aspects of the course. I would continue my studies further if she was the one taking the courses.”
CIM LEVEL 4 CERTIFICATE STUDENT
JULY 2017

Innovation in Marketing award:

What will I Learn?

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. 

What will I learn?

  • Gain an in-depth understanding of the strategic implications of developments in the digital environment
  • Understand the impacts of changes within the digital environment
  • Integrate and optimise digital marketing activities
  • Identify and develop strategic responses to changes 
  • Ensure these responses are measured to prove your success

This award comprises the following 3 units: 

  • Digital Insights
  • Digital Optimisation
  • Digital Analytics, Monitoring & Measurement 

This unit is assessed by assignment and our expert tutors will guide you through this.

 

Digital Customer Experience award*:

What will I Learn?

What will I learn?

  • Gain insights into the digital customer experience
  • How to adapt to the changing marketing to fulfil your customers’ needs
  • Knowledge and skills to meet objectives by selecting the appropriate channels to market
  • How to ensure you provide the desired customer experience
  • Understanding of the customer’s journey and comply with relevant legislation & regulation. 

This module comprises three units: 

  • Channel Selection and Customer Insights
  • Managing Channels
  • Digital Customer Experience 

You will be assessed via assignment which our expert tutors can help you prepare for. 

 

*elective module

 

cim diploma in professional marketing

Managing Brands award*:

What will I Learn?

What will I learn?

  • How to take a strategic approach to branding at a product/service level
  • How to ensure consistency with your corporate brand and a positive reputational impact
  • Skills to establish and position brand strategy
  • Manage the brand so it continues to deliver the brand promise
  • Ensure success of the brand through adequate resourcing
  • How to monitor and maintain the brand in the longer term

This module comprises three units: 

  • Brand Strategy
  • Brand Management
  • Brand Metrics

You will be assessed via assignment which our expert tutors can help you prepare for.

 

*elective module

 

Resource Management award*:

What will I Learn?

What will I learn?

  • How to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives
  • How to deploy a full range of resources to optimise marketing results in an efficient and effective manner
  • Gain the knowledge and skills to manage finances which are essential to ensuring a return on the marketing investment

This module comprises three units: 

  • Managing People
  • Marketing Resources
  • Marketing Financials

You will be assessed via assignment which our expert tutors can help you prepare for.

 

*elective module

CIM Level 6 (Non-Digital) Modules and Qualification

Resource Management Award

The CIM Diploma is a Level 6 qualification that’s ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing skills. Read more below…
cim diploma in professional marketing

Innovation in Marketing Award

The CIM Diploma is a Level 6 qualification that’s ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing skills.
cim marketing courses

Digital Customer Experience Award

The CIM Diploma is a Level 6 qualification that’s ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing skills.
chartered institute of marketing accreditation

Digital Optimisation Award

The CIM Diploma is a Level 6 qualification that’s ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing skills.
cim marketing courses

Marketing & Digital Strategy Award

The CIM Diploma is a Level 6 qualification that’s ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing skills.
cim diploma in professional marketing

Level 6 Diploma in Professional Marketing

This CIM Diploma is a Level 6 qualification that’s ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing skills.