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CIM Level 4 Certificate in Professional Marketing

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.

 

A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department.

 

Find out more about CIM Class Dates here

Applied Marketing award:

What will I Learn?

  • The role of marketing in the organisation and the 
  • key concepts that underpin the activities of the marketer. 
  • You will delve into the marketing environment and explore customer behaviour in the digital age
  • How to conduct market research
  • The marketing planning process – what is the marketing mix and how to aid marketing effectiveness with a considered models
  •  

This module comprises three units: 

  • The marketing concept
  • Analysis & Insight
  • Marketing Mix

You will be assessed by online examination which our expert tutors can help you prepare for.

“I have studied with Belfast Academy of Marketing from 2015, they have supported me in every module I have undertaken. Through having great tutors who have so much knowledge and expertise which provides a hands on approach, even through virtual classes."
Ashleigh McDowell
Senior Digital Marketing Executive, Being Online & BAM Student Ambassador

Planning Campaigns award:

What will I Learn?

What will I learn?

  • You will gain the knowledge and skills to plan and implement successful campaigns
  • The campaign planning process
  • How to analyse your organisations current position within the campaign planning process
  • How to set campaign objectives, implement a campaign 
  • How to  measure and evaluate the effectiveness of your campaign

This module comprises three units: 

  • Campaign Process 
  • Planning Campaigns in Action 
  • Campaign Success

This module is assessed by assignment that our expert tutor will guide you through.

Customer Insights award:

What will I Learn?

  • An understanding of a modern-day customers complex needs and wants
  • What behaviours you would expect of a typical consumer and how they set expectations
  • How to find out more about their needs to allow you to map the customer journey
  • How to improve a customers’ experience or journey based on the insights you have gathered about them

This module comprises three units: 

  • Fundamentals of Customer Behaviour
  • Customer Experience
  • Measuring & Monitoring

This module is assessed by assignment that our expert tutor will guide you through.

Level 6 Professional

CIM Level 4 (Digital) Modules and Qualification

Customer Insights Award

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.
cim marketing courses

CIM Certificate in Professional Marketing (Non-Digital)

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.
cim qualification

Planning Campaigns Award

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.
cim diploma in professional marketing

Applied Marketing Award

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.