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CIM Level 4 Certificate in Professional
Digital Marketing

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.

 

A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department.

 

Find out more about CIM Class Dates here

Applied Marketing award:

What will I Learn?

  • The role of marketing in the organisation and the 
  • key concepts that underpin the activities of the marketer. 
  • You will delve into the marketing environment and explore customer behaviour in the digital age
  • How to conduct market research
  • The marketing planning process – what is the marketing mix and how to aid marketing effectiveness with a considered models
  •  

This module comprises three units: 

  • The marketing concept
  • Analysis & Insight
  • Marketing Mix

You will be assessed by online examination which our expert tutors can help you prepare for.

“I think Kate was a fantastic tutor!! She really helped me understand the course and supported me when I was confused with aspects of the course. I would continue my studies further if she was the one taking the courses.”
CIM LEVEL 4 CERTIFICATE STUDENT
JULY 2017

Planning Campaigns award:

What will I Learn?

What will I learn?

  • You will gain the knowledge and skills to plan and implement successful campaigns
  • The campaign planning process
  • How to analyse your organisations current position within the campaign planning process
  • How to set campaign objectives, implement a campaign 
  • How to  measure and evaluate the effectiveness of your campaign

This module comprises three units: 

  • Campaign Process 
  • Planning Campaigns in Action 
  • Campaign Success

This module is assessed by assignment that our expert tutor will guide you through.

Digital Techniques award:

What will I Learn?

  • What will I learn?

    • Develop skills to improve your organisation’s effectiveness in the digital age.
    • Develop skills to improve marketing performance
    • Explore the digital environment and what challenges and opportunities there are 
    • How to use digital tools to improve your organisations effectiveness
    • A range of models and frameworks to support you in planning digital activities

This module comprises three units: 

  • Digital Techniques
  • Digital Enhancement
  • Digital Management

You will be assessed via assignment which our expert tutors can help you prepare for.

CIM Level 4 (Digital) Modules and Qualification

Digital Techniques Award

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.
cim qualification

Planning Campaigns Award

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.
cim diploma in professional marketing

Applied Marketing Award

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.
chartered institute of marketing

CIM Certificate in Professional Marketing (Digital)

If you’re in a marketing assistant role or want to move into one after finishing your degree then the CIM level 4 qualification is for you.