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CIM Foundation Certificate in Professional
Digital Marketing

A CIM qualification at Level 3 provides you with the essential skills needed to enter the marketing industry and be able to perform professionally in a support level role within the workplace.

You’ll have the choice to choose from two qualifications at this level, to suit your individual career path. Each module can also be achieved as an individual award.

 

Find out more details on course dates here.

Marketing Principles award:

What will I Learn?

  • The role of marketing and what part it plays in an organisation
  • Why do consumers behave the way they do?
  • The marketing environment and how to identify the key components
  • Identify how to collect information about the marketing environment
  • The elements and concepts of the marketing mix
  • How to apply the marketing mix in appropriate situations

This module comprises three units: 

  • Discovering marketing
  • The Marketing Environment
  • The Marketing Mix

You will be assessed by online examination which our expert tutors can help you prepare for.

“BAM have really helped me develop my marketing career through long term study and day workshops while still being able to work full time! I now have a CIM Accredited qualification and love how they have adapted during the COVID-19 lockdown to provide workshops using Zoom. I would highly recommend BAM to any marketer looking to develop their skills.”
Eadaoin McCann
Social Media Executive, Haldane Fisher

Digital Fundamentals award:

What will I Learn?

  • The basis of digital marketing
  • How digital technology has impacted on marketing
  • How digital technology effects customers & their decisions
  • What digital marketing tools are available
  • How to best use digital marketing tools and develop digital marketing content
  • How to create a digital communications campaign and measure it’s effectiveness
  •  

This module comprises three units: 

  • Fundamentals of Digital Marketing 
  • Digital Marketing Tools 
  • Developing Digital Communications Campaigns 

You will be assessed by assignment which our expert tutors can guide you through.

CIM Level 3 (Digital) Modules and Qualification

Marketing Principles Award

A CIM qualification at Level 3 provides you with the essential skills needed to enter the marketing industry and be able to perform professionally in a support level role within the workplace.
chartered institute of marketing certificate

CIM Foundation Certificate in Professional Digital Marketing

A CIM qualification at Level 3 provides you with the essential skills needed to enter the marketing industry and be able to perform professionally in a support level role within the workplace.
cim qualification

Digital Fundamentals Award

A CIM qualification at Level 3 provides you with the essential skills needed to enter the marketing industry and be able to perform professionally in a support level role within the workplace.